Denise H. Sutton, PhD, is an Assistant Professor in the Department of Business at City Tech-CUNY. She is the author of Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing (Palgrave Macmillan, 2009, 2012). An expert on advertising beauty, Sutton has lectured widely on the subject at universities and at corporations such as Unilever and Firmenich. She developed and taught courses on advertising and gender at the New School University, New York City, and lectures at the Fashion Institute of Technology—SUNY.
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton’s approach is grounded in a huge body of original archival research that has so far remained largely untapped.