NOW AVAILABLE IN PAPERBACK!

Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose
successful ad campaigns went international in the 1920s and spread an American notion of
feminine appeal from Bangor to Bangkok. Sutton’s approach has all the complexity of the real
world and is grounded in a huge body of original archival research that has so far remained
largely untapped.


"An empirically rich and beautifully written study of the complex and often contradictory roles that women
and gender played in the history of American advertising.  This should be essential reading for all those
interested in understanding in what ways gender, class and race matter to the projection of American
commercial culture at home and abroad.”

~ Mona Domosh, Joan P. and Edward J. Foley, Jr. Professor,
Department of Geography, Dartmouth College

 
 
   
     
           
     
             
 

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